Through Think Hospitality, the consultancy I co-founded, we work with hotel groups, restaurant brands, developers and investors on the questions that decide whether a concept, a site or a whole destination actually works. Twenty-five years of operating, advising and investing sits behind every brief.
Most briefs are a combination rather than a single discipline. The common thread is commercial: strategy that has to survive contact with an operating business, not a deck that looks good and stops there.
Defining what a brand stands for, who it is genuinely for, and how it earns a place in a crowded market. Positioning that operators can actually deliver.
Creating new formats from a standing start, or reworking existing ones. Occasion, menu, service model, design brief and commercial model together, not in isolation.
Hospitality at the scale of a district or destination. What goes where, how people move through it, and what makes them stay rather than pass through.
Sitting on the investor side of the table. Assessing brands, operators and deals on what the numbers rest on and where the operational risk actually sits.
Food and beverage strategy for hotels, resorts and mixed use schemes. Operator selection, deal structuring and getting F&B to earn its floor space.
Taking a proven concept into new markets or new formats. Where to go, in what order and what has to change to travel well.
Hospitality vision, masterplanning and programme development for this 6,000,000 m² site across five distinct districts.
Lead strategy and development consultants for this pioneering wellness retreat, from ideation through to project delivery.
Global F&B revenue optimisation and menu development programme across a portfolio of 90+ properties.
Growth strategy defining core competencies, mapping global trends, evaluating 100+ brands and shortlisting scalable partners across key markets.
F&B strategic visioning and operator selection for one of Europe’s most visited attractions.
F&B vision, masterplanning and five outlet concepts for DarGlobal’s golf-led destination, spanning a hotel, restaurant precinct and golf clubhouse.
Think Hospitality is the boutique hospitality, real estate and brand consultancy I co-founded. A senior team, no juniors learning on your project, and a global client base of hotel groups, private equity investors, developers and operators.
If you have a brief, that is where to start. The site sets out the full range of services, the team and the case studies in detail.
james.hacon@thinkhospitality.co.uk